Solutions

Market Analytics

We use novel techniques and approaches to take full advantage of market analytics, and to enable the extraction of deep insights that go well beyond common reporting practices

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Customer feedback is one the most valuable information sources for enterprises. Our approaches aim to squeeze as much insight as possible from this feedback. If your analysis objectives do not fall under the categories below, we can evaluate your objectives and adapt our technology to service your needs.

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Rating And Sales Drivers

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It is very important for enterprises to identify what is resonating with their customers. In particular, what are the key product or service attributes that are driving sales and customer ratings? Understanding this landscape is pivotal for managing company brands. However, these drivers may have indirect effects, or even complex interactions amongst each other.

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Life Cycle Planning

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We can synthesize market data to extract customer preferences and feedback that can guide the next wave of products. The generated insights influence the design of future versions, features, functionality and user experience. The generated insights can be readily used in the conceptualization phase or in the enterprise innovation lab.

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Consumer Testing

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Enterprises are continuously collecting customer feedback on products and services via consumer testing, focus groups, and consumer market research. The sought answers can be extracted implicitly from customer feedback. We can synthesize and distill large data sets to provide the required answers, thereby reducing consumer testing costs tremendously. Furthermore, if the required answers cannot be extracted accurately, we can guide the consumer testing and research processes allowing them to get to the answers as efficiently as possible.

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